• What image do you want to send to Internet users?

It's about defining your digital identity, that is, how you want to be perceived online. You need to think about your values, goals, skills, achievements and interests. You must also adapt your speech according to your target and your sector of activity.

• What keywords are associated with your name or business?

It's about knowing the terms that people use to search for you on the web. You must identify the keywords relevant to your activity and use them in your content to optimize your natural referencing. You should also monitor negative keywords that can harm your reputation and counter them with positive content.

• What positive or negative content concerns you on the web?

This involves taking stock of your online presence and its impact on your image. You must analyze the sources, nature, tone, frequency and scope of content that mentions you on the web. You must also assess the level of satisfaction or dissatisfaction of your customers, partners, collaborators or competitors.

• What are the most relevant channels for communicating about your activity?

It's about choosing the most suitable media to distribute your content and interact with your audience. You need to consider the characteristics, advantages and disadvantages of each channel, such as websites, blogs, social networks, forums, online media, etc. You must also define a consistent and regular editorial strategy for each channel.

• What are the potential risks to your reputation?

This involves anticipating situations that could be detrimental to your image or that of your company. You must identify potential sources of crisis or bad buzz, such as complaints, rumors, false information, attacks, etc. You must also prepare an action plan to react quickly and effectively in the event of a problem.

• How to monitor and measure your online reputation?

This involves monitoring the evolution of your online image and assessing its impact on your business. You must use monitoring and analysis tools that allow you to collect, sort, filter and interpret data relating to your e-reputation. You must also define key performance indicators (KPIs) to measure the effectiveness of your actions.

• How to react in the event of a crisis or bad buzz?

It's about managing a critical situation that can harm your image or that of your company. You must adopt a proactive, transparent and responsible attitude when faced with criticism or accusations. You must also communicate tactfully and diplomatically with your interlocutors, favoring dialogue and conflict resolution.

• How to promote your successes and your commitments?

It’s about reinforcing your positive image by highlighting your achievements and contributions. You must share your successes and your projects with your customers, partners, collaborators or prospects. You must also display your ethical, social or environmental commitments which reflect your values and those of your company.

• How to protect your personal and professional data?

This is to secure your sensitive information that can be used against you or misused for malicious purposes. You must comply with current legislation on the protection of personal data (GDPR) and obtain the consent of the people affected by your processing. You should also use tools and practices that ensure the confidentiality, integrity and availability of your data.

• How to solicit opinions or testimonials from your customers or partners?

It’s about improving your image by collecting positive feedback that attests to your quality and reliability. You must encourage your customers or partners to leave you reviews or testimonials on dedicated platforms, such as Google My Business, Trustpilot, LinkedIn, etc. You should also thank and value the people who recommend you.